Brenda Villalobos
Brand Strategist & Designer
Adobe Pathway
Project Info
Year
Summer 2021
Work
Graphic Design
Development
Market Research
Brand Strategy
Adobe Creative Cloud
About Adobe Pathway
At CI Solutions, I joined an Adobe project where team members will assign to a funky product and strategized to design their brand visual identity. Mock-up color schemes, fonts, logos, and flyers were created before finalizing the visual brand.
The Challenge
This project challenged me various Adobe Creative Cloud products I had no experience using before. I was assigned to a water gun umbrella, a novelty product since it is an all-in-one product. The challenge was to design a product's visual identity using Adobe Creative Cloud.
The Outcome
With this project, I was excited to learn new tools and gain more experience in graphic design more in-depth. I started with market research to determine the target market for the product and empathy mapping to gain a deeper insight into the ideal customer.
After the target market research, I wanted to target parents since they have buying power, and their decision depends on whether or not their child will use this product.
The children's point of view made me realize as I thought about parents since these individuals can demand their parents to purchase the water gun umbrella for them.
With parents and children in mind, it was time for me to create a visual brand identity. I started with how this brand will portray, especially since there is a controversy over guns, especially toy guns, that can impact the parent's purchase decision.
I brainstormed the personality of the product's brand that could appear by creating mood boards with color schemes, feelings, and images that could reflect the product's personality.
With the feedback I received, I went for a summer identity look, which I went for that visual brand style and ranged fonts and thought about naming the product Aquabrella.
With the style guide, this is where I applied to use Adobe Illustrator to create a variety of logos for a brand identity that thrills the target market.
The next step of this project was applying Adobe Photoshop skills to create a flyer. Finally, I photoshopped the graphics of the product to make it appear as if it was an actual product for my brochure.
Lastly, I created a site for my product presentation on Adobe Express, which I presented in front of my team members from the Adobe Pathway and the CI Solutions team. Below are the attachments of my Aquabrella presentation in an Adobe Express link and PDF.