Brenda Villalobos
Joint Events - Alumni Panel
American Marketing Association (AMA)
Project Info
Year
2021 & 2022
Work
Social Media Marketing
Content Creation
Contact
Collaboration
Event Panel
Event Coordination
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About American Marketing Association
American Marketing Association (AMA) at Cal State Channel Islands is a student organization club for all majors. The AMA leadership team has a mission of creating a welcoming community of students interested in various areas such as marketing, designing, advertising, career readiness, and more in weekly workshops and networking opportunities.
The Task
In AMA, we plan and co-host at least three alumni panels every semester. We connect with alumni who were part of AMA, Finance Club, CI Business Club, and business graduates to participate, network, and share their experiences, careers, and tips with students.
The Outcome
Every semester, we contacted alumni with similar backgrounds to our members' career interests. AMA, Finance Club, and CI Business Club came up with questions to ask fellow alumni during the panel.
To promote the event to students, we cross-promoted on the AMA's social media channels, emails, WOM, and other clubs' social media channels.
As a member, Operations Director, and Vice President, I was responsible for overseeing and creating the emails and social media posts and collaborating to plan the Alumni Panels alongside the partnered clubs.
The outcome of the Alumni Panel events was a success since members and students were interested in attending the events to network and learn more about Alumni career paths.
Check out an Alumni Panel social media post below.