Brenda Villalobos
Lead Generation Campaign
Bio-Nutre USA
Project Info
Year
Summer 2022
Work
Design
Development
User Experience Design
Digital Marketing
Lead Generation Campaign
About Bio-Nutre USA
Bio-Nutre USA is a California fertilizer distributor company (B2B) that helps care for the soil and enhances crop yields.
The Problem
My client wanted to generate leads and gain more sales to distribute to their customers. However, they had no set brand guidelines to utilize across their platforms. In addition, to creating a solution, they wanted to learn more about the management of the assets that I made.
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The Solution
After meeting with my client and knowing their needs, the best solution to the problem was to create a style guide, intake form, and landing page for the business.
My client had no brand guidelines to follow, so a style guide was best for visual identity and knowing how to utilize fonts and colors properly.
I created an intake form to segment agricultural businesses for more sales and attached it to the landing page. The landing page presented information on Bio Nutre USA's products and a way for customers to order.
Before creating the intake form and the landing page, I had to conduct research and ask additional follow-up questions to give me an idea of how to present the information to generate leads.
My research gave me ideas on how to display particular information for the landing page. I developed two variations of wireframes for the client to choose. My client chose the wireframe below for their landing page layout. I then utilized the wireframe I made to construct the landing page.
I used my research from reliable external sites and my client intake interview to segment agricultural businesses with the right intake questions.
My client wanted to utilize their google account, so I created their landing page and intake form using Google Sites and Google Forms.
The end result made my clients excited to utilize their deliverables and eager to learn how to manage their site and intake form.