Brenda Villalobos
Social Media Marketing
The Art Process
Project Info
Year
Spring 2023
Work
Analytics
Marketing Strategy
Content Creation
Content Management
About The Art Process
The Art Process is a small business that offers art workshops and corporate retreats for all ages and levels.
The Project
I worked on the marketing strategy, content creation, and outreach to HR professionals to support The Art Process's Instagram, Facebook, and LinkedIn accounts and network.
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The Outcome
The client wanted a marketing strategy for her social media accounts, as well as information on what type of content to post to increase awareness and generate leads and on what days and times.
I reviewed analytics and conducted research to tailor a strategy for her needs. When a strategy was formed for the two audiences and three platforms, I created a content calendar to plan out content on selected dates and times for preparation to create content.
I created LinkedIn-worthy content for HR professionals on corporate workshops and educational posts about the effects of art impacts on creativity, communication, well-being, employee retention, problem-solving, and innovative thinking within the workplace.
Click "LinkedIn Content" to view the brief collection of social media posts.