Brenda Villalobos
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The Art Process is a small business that hosts art workshops and corporate retreats. I analyzed data and researched to create a marketing strategy for the business's marketing efforts, as well as focus on Instagram, Facebook, and LinkedIn. I also created the content.
Using a horse riding club organization, I created an open house invitation as flyers and inspirational quotes for social media posts.
In this project, I worked with a distributor client who sells fertilizer for agricultural crops. I put together a style guide, intake form, and landing page.
As part of the American Marketing Association (AMA) leadership board at Cal State Channel Islands, I assisted in event planning, communications, and marketing to promote Alumni Panels for students to network.
This project involved me learning HubSpot through the HubSpot Academy and lessons. I learned more about workflows, wireframes, intake forms, landing pages, and automated emails.
This project was for a University event. I managed social media content, reported analytics, and designed templates, goods, flyers, and badges.
I used my creative skills in this project since I had to innovate ideas for internal badges for the agency. I designed 14 badges along with one pathway landscape backdrop illustration using Adobe Illustrator.
I worked directly with the Dean of CSUCI's business school to manage a project to develop an Alumni CRM platform. Research CRM software and conduct data cleaning.
The pathway was a six-week project. I had the job of strategizing and developing a brand for an assigned product. I conducted target market research, empathizing, style guides, logo creation, and flyers, all while I utilized Adobe products.
As part of working with WEV at CI Solutions, SEEAG Santa Barbara Farm Day wanted assistance on their social media marketing strategy, so my team and I created a plan for them to implement and give guidance.
As the account manager of the business school, I had the responsibility to manage the Instagram, Facebook, and LinkedIn accounts by planning, organizing, delegating to content creators, and overseeing the progress of social media content management.
As part of the leadership board of the American Marketing Association (AMA) at Cal State Channel Islands, I lead the Meta Ads workshop for all majors to learn about the basics of Meta (Facebook) Ads and how to create an effective ad.
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